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Young Financials/Analytics is a job agency which guides young professionals to job positions in the duct financial sector.
The project was about re-branding and rethinking the values of the company in order to improve their perception of the public. We re-designed the whole brand identity of the company: the logo, the website and created several commercials.
We revamped (re-designed) the complete branding of Young Financials. A job/recruitment agency specialised in the finance districts of the Netherlands.
They exist for over 11 years and are currently active for the big four major financial business and more. There for a rebranding was key to have a focus of a good overall trustworthy and no-nonse look and feel.
Our approach was to give the recruitment agency a look of trust and an updated feel on the current state we are living in.
Young Financial Group
What We Did
Strategy & Brand identity,
Web development, Film, Photography.
Client: YoungFinancials Group
Art Direction: Chris Wormhoudt
Graphic design: Isa Poon / Chris Wormhoudt / Dewi Gagliardi
Web-design: Isa Poon / Chris Wormhoudt / Christina
Photography: Jesse Wolff / Charles Poorter
Concept & Director: Timothy Wormhoudt
D.O.P: Timothy Wormhoudt
Edit: Timothy Wormhoudt
3D/VFX: Nick Sotgiu, Orville Yssel
Model: Nikolai van Nunen, Jasmijn Labadie
After lots of meetings, brainstorms, and going on a journey with the client, we focused about their values, core clients and target audience, and noticed they needed a more professional and trustworthy look.
This, by renewing the style and perception of the brand, it will open up to a broader target audience to reach and therefore it will improve its performance on the field.
We revamped their website and focused on the user experience of a visitor or person looking for a job in these fields.
To find the right candidates for the right job we created a campaign with a commercial and series of web advertisements for more reach and more candidates. This made an increase on candidates that reached out or signed up on the website. As a result, the overall brand of the company lifted a notch up.
We started of by having a brainstorm together, in which we had several ideas. Later on, we tried different versions of the designs to have an overall feel and look of what the brand could look like and become. Then, we chose one of the designs to go in one direction, and after many versions and discussions with the client, the final result was created.